We have heard over the course of history, that spending money makes you money. Well, that in fact is true when it comes to digital marketing. Spending money gets you in front of people that can help you generate more income for your business. Over the years, I have heard skeptics tell muse that online marketing and SEM marketing does not work… well, that is because there is a right way to do it. Yes, google wants you to pay them for them to put you in front of others… but, you’re not the only one google is receiving money from. That is why, researching, and strategizing is integral in SEM Marketing. SEM Marketing works and will continue to work, it is just about putting your eggs in the right basket. Our belief is that SEM Marketing is a tool that when worked in congruence with SEO marketing, it pays the biggest dividends.