Now that you have learned about the 3 main ways you can generate leads: SEO, SEM, Email, it is time to discuss how Social Media Marketing can help you complement what you already having going on for your business. Connecting Social Media Marketing to your digital platform helps you increase your brand awareness and target people of different audiences. 91% of marketers have claimed that Social Media Marketing has increased their brand visibility and heightened user experience. If done right, Social Media Marketing is a perfect complement in helping you increase your brand awareness.