One of the oldest and the cheapest strategy of getting in front of potential customers is called E-Mail or Direct Marketing. Email Marketing has many advantages such as being able to automate the entire process and converting first time buyers into recurring customers. With the growth of SEO and SEM, many people believe that Email Marketing has died, but that is not the case. A 2018 data noted that email marketing is by far the most effective marketing channel because people use email more than any other platforms. Although the conversion rate of email marketing is at an all time high, the process of getting your email into their mailbox is tricky.